"Depth of Impact measures not just how many users have a problem, but how deeply it affects their workflow and outcomes."
Beyond Simple Prioritization
Traditional prioritization frameworks like RICE or MoSCoW focus on reach and effort. DOI Analysis adds a critical missing dimension: how deeply a problem impacts users who experience it. A problem affecting 100 users deeply is often more valuable to solve than one affecting 1,000 users superficially.
The Three Dimensions of DOI
DOI Analysis evaluates problems across frequency (how often users encounter it), severity (how much it disrupts their workflow), and emotional weight (how frustrated or anxious it makes them). Together, these create a holistic picture of true impact.
Applying DOI in Practice
GlintSphere automatically calculates DOI scores from testimonial analysis. Each pain point is scored across all three dimensions, giving you a ranked list of problems sorted by real human impact—not assumptions.
Prioritize by impact, not by volume.